A title designed for Ariana Grande’s characteristically extravagant video ‘7 Rings’. The direction provided was to take inspiration from the popular internet aesthetic of vaporwave culture, a movement that evokes the neon colors of 80’s and 90’s pop culture as well as the style of early internet graphic design.
Implemented also within these designs is a love for the artifacts of the digital age, from a variety of glitches to the color limitations of dithering. All designs were created and animated within Adobe After Effects.
Directed by Hannah Lux Davis
Produced by London Alley